How to promote fitness club with the most effective from the minimum cost is important for operators.
According to marketing experts, for popular consumer goods, the lowest cost of 1000 people know a brand is the television media. However, the fitness club has its inherent operating radius, in the 1000 ordinary consumers, there are only a few of fitness exerciser, it is not suitable for using the traditional media to promote. As a result, the network with its accuracy, interaction and cross-regional become the first choice for fitness club.
Marketing experts said that fitness club is not suitable to promotion in the traditional mass media, such as television, national newspapers, magazines, etc. The lowest cost of promotion is the network.Professional website affected everyone, all of them are potential consumer.
Except for network promotion,the post of website forum, the article, is a cost-effective way. “We invite the members of our club in forum post or write their feelings, which will directly affect the consumer’s purchase behavior, stimulate the desire to buy.” Some operators say.
Experts said that the majority of buyer of buying behavior is decided by the industry’s opinion leaders, because for any new user, all things are unfamiliar, including the product, brand, method of application.The opinion of leaders is important for sale products. The opinion of leaders for the fitness industry are operators, coaches and celebrities.
Tip: For newcomer to enter the fitness market, the “live” is the most important thing. the network marketing is the cheapest marketing methods at the moment, including hard ads, soft ads and forum posts and so on. The most important point is impact opinion leaders. Affect the opinion leaders, it means to affect all potential consumers.