Private Education in the Marketing Process of Actual Combat.
Private coaches within this area should have the following process:
Customer Analysis,all the following customers refer to the upcoming private education sales members.
Is the information from the members such as: age, occupation, gender, economic status, fitness purpose, fitness card length and other information used to deal with and determine?
For example: If the members have fitness requirements, such as a professional bodybuilder, then the experience of a personal trainer to sell is relatively easy to succeed.
On the thin requirements of the muscle, strong private education has a marketing advantage. Those who have physical illness can emphasize the scientific, safe and absolute ideal of private education in guiding the training.
For a model or entertainer, individualized personal coaches or famous coaches can assist them. The company’s executives or CEO are to be capable and vigorous. Members of the club at home, you can use a contact to call and talk about the coach to sell and so on.
Here you can see members of the customer speculation classification:
Level 1 Customers(are more likely to sell successfully): want to be fitness members, models or other entertainers, postpartum recovery staff, corporate executives or CEOs, personnel with physical conditions.
Level 2 Customers(long-term follow-up can be successful): If the age of 27 to 30-year-old unmarried women, weight gain muscle members, shaping strong female members; then the long-term training effect is not ideal for older members.
Level 3 Customers (generally trickier):such as general office workers, short-term members, gift card members and so on.
Through contact with the members, a bond can be formed with them to assist with confirming the member’s personal information, to understand the purpose of their fitness, whether the private education charges apply, to check that the service form is clear and to judge the coach’s own likes and dislikes.
The contact needs to sell the process to members and gain more details for the private education to increase the charm index.
Generally, this job involves:
(1) They need to sell the object on their own. Smile each time and say hello.
(2) The object did not come to training so learn telephone greetings.
(3) Ask about the training effect of the object.
(4) Send personal greetings on holidays.
(5) Observe the training habits of the object, outside of comfortable training time.
(6) Observe the training of the object to sharply point out training errors.
(7) Bring their own members of the training to the next part of the object training.
In short, we are carrying out the process of private education and we are doing this, through constant attention to details and enhancing sales of our own goodwill.Therefore, finding numerous sales opportunities.