1.Private trainingsales in the fitness club’s strategic position
The first condition of survival and development is the profit growth. We know that the biggest source of income for the fitness club is the sale of fitness membership. Absorb more people is the core of fitness club work.
Fitness club want bigger and stronger, It must have the club members as much as possible. But the fitness people are limited in a city. a club member reserves also limited, but fitness clubs is still increasing, how to do? How to expand the survival and development space? Every fitness owner must face the problem.
Why not consider to avoid the competition for fitness membership sales and develop the second industry?such as fitness training, fitness chain has been launched, but want to replace the major status of fitness card is not enough. So completely avoid the risk of second industrial structure can not solve the club’s economic problems.
The private training service which provide one-to-one, targeted and paid service,it’s the depth of development for fitness membership. Many clubs did not make it bigger, just the embellishment of the club business, For the private training,many clubs set as a symbol of the club grade.A little of clubs make private education sales as an important economy, but unfortunately they can not find a good way to enhance private training market.
2, The impact of private training sales by fitness club.
— Private training culture
Good atmosphere of private training , characteristics private culture and promotion private training are important for private training sales.It is not enough to promote fitness thinking,we should promote private training thinking,everyone needs fitness,deep into everyone needs private training.
A, Propaganda column of personal trainer plus every coach duty time.
B, Replace all kinds of flag by private training publicity.
C, Set one day as free private training day.a period of time open a private classroom or fitness knowledge lectures,listen class get free ticket for private training and so on.
D, POP Ad. The place suitable for post where members stay, such as: toilets, lockers on the door, rest area can be posted private and member training photos, member effect comparison photos.
E, Private coaching clothe distinguish the other coaches or staff.
— Use marketing management methods and techniques. Such as:
A, Stress management. Private trainer must be a sales task.
B, Data management. The information analysis for member, arrange the appropriate personal trainers to get member.
C, Promotional means. free trial for private training class.
D, Tracking marketing. Keep contacting with customer who not join private training class. looking for sales opportunities.